WisdomTree was founded in 1985 by Jonathan Steinberg and is headquartered in New York City, United States of America (USA) initially starting as a financial media company before transforming into an ETF and asset management firm.

Key developments:

  • 1985: Founded as Financial Data Systems
  • 2006: Launched first ETFs
  • 2012: Acquired by WisdomTree Investments
  • 2024: Launched spot Bitcoin ETF

Ownership:

Focus areas:

  • ETF products
  • Digital assets
  • Alternative investments
  • International funds
  • Currency hedged products

The company has evolved from a financial media business to become a significant ETF provider known for innovative investment products and early adoption of digital asset offerings.