21Shares was founded in 2018 (originally as Amun) by Hany Rashwan and Ophelia Snyder, headquartered in Zurich, Switzerland, as a crypto-focused financial products provider.

Key developments:

  • 2018: Founded as Amun
  • 2019: First crypto ETP on Swiss exchange
  • 2020: Rebranded to 21Shares
  • 2023: Partnership with ARK Invest
  • 2024: Launched US spot Bitcoin ETF with ARK

Focus areas:

  • Crypto ETPs (Exchange Traded Products)
  • Digital asset investment vehicles
  • Crypto index products
  • Institutional crypto access
  • Research and education

Notable aspects:

  • Largest crypto ETP provider in Europe
  • Multiple crypto investment products
  • Partnership with ARK Invest
  • Pioneer in regulated crypto products
  • Strong presence in European markets

The company has established itself as a leader in regulated crypto investment products, particularly in European markets, before expanding to the United States of America (USA) through strategic partnerships.